Straight-talking fractional CMO
Marketing strategy on an as-needed basis.
I'm Kevin. I work as a marketing consultant with the boards of my clients to make sure their marketing investments achieve their growth objectives.
Many of my clients don't have a marketing director on their board. They have a strategic plan and an enthusiastic, but junior marketing team. What they lack is the marketing expertise to direct the team towards commercial advantage.
If this is your situation, I can help on a part-time basis, at a fraction of the cost of a full time marketing director.
Kevin Mason
The big question
What exactly do I do?
My job covers different things depending on the business need. It’s always working alongside the leadership team of my client.
Sometimes I’m in the weeds with the data—CRM reports, funnel diagnostics, channel performance—trying to figure out why leads aren’t converting or why marketing spend feels like a black hole.
Other times, I’m working alongside the CEO to shape strategy: defining budgets and go-to-market plans, sharpening positioning, defining brand, building lead-gen systems that don’t fall over after three months.
It’s high-trust, high-impact work. I’m brought in to solve real problems, not “sprinkle some marketing dust.”
What does it look like in practice?
- Setting marketing priorities for the year—and putting numbers behind them.
- Coaching internal marketing managers to operate at the next level.
- Acting as the bridge between vision and execution.
- Telling a founder it's time to sunset the agency they’ve outgrown.
- Helping clarify the company’s message, mission, or brand direction.
Sometimes I’m the one facilitating the conversation. More often, I’m the one making sure that conversation turns into a decision—with owners, managers, and external partners all aligned on what’s happening next, who’s doing it, and when it’s getting done.
A few clarifiers
- I’m not an agency.
- I do have a network of operators, designers, and specialists I trust and can bring in when needed.
- I usually work on a contract or retainer basis, mostly remote, occasionally on-site.
Fractional leadership isn’t new, but it’s definitely becoming more common—especially for businesses at a pivot point, or scaling without the need (or budget) for a full-time exec.
If you're stuck in “marketing limbo” and need clarity, momentum, or someone to just make the decisions that aren’t getting made—this is what I do.
About me
I have over 25 years of senior-level marketing experience, working with clients from startups, through SMEs to global brands. You can view the full client list with examples of the results achieved on my LinkedIn profile here: https://www.linkedin.com/in/kevmason/
Here are a few testimonials from clients I've worked with.
Stephen Yeo, Marketing Director Northern Europe, SAAS
I have worked with Kevin at Wyse, Dell, Panasonic and IGEL. He has always produced fantastic results for me and is the only Agency Director I have worked with who has the ability to influence company strategy and how we communicate that to the market to get the results we want. He has a deep understanding of marketing, technology, communications and is commercially aware. Kevin is the best of the best in his field and a pleasure to work with.
Helen Tanner, Founder & CEO, Data3 and Boomboard
Kev is a brilliant brand and digital strategist - you want him on your side for his ideas, challenge & counsel. He’s a superstar and a super nice person as well.
Sue Turner OBE,
Chief Executive, AI Governance Ltd.
Over many years I've had the privilege of calling on Kev in roles as varied as interim CMO, facilitator and marketing strategy guide. He has taken care to get to know each organisation I have brought him in to - and they have been very different - with empathy for the unwritten dynamics in each case.
His wealth of strategy and marketing expertise means he dissects complex challenges and cuts through to the essential questions that need to be answered.
Kev is a talented - and patient - facilitator, able to bring disparate people together as a team. His guidance helped us break through long-standing barriers to reshape our approach.
Beyond his professional expertise, Kev's energy and passion are infectious as he inspires those around him to see the possibilities for change.
Peter Beaumont, Managing Director, Cornish Mutual Insurance
Kevin worked with the board of Cornish Mutual as Fractional Marketing Director.
He provided expert strategic marketing guidance, helping us to differentiate the brand, create a marketing strategy, grow the marketing team, and enable our marketing to drive growth.
Contact me
Email: kevin@fraxis.co.uk
Phone: +44 7482245625
LinkedIn: https://www.linkedin.com/in/kevmason/
Fraxis Ltd.
Registered in England & Wales No. 15113763
45 Wantage Road
Wallingford
Oxfordshire
OX10 0LR
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